Factors influencing buying behaviour of counterfeit luxury products

And that attitudes towards counterfeits directly influence purchase intention of counterfeits (yoo & lee, 2009 consumers, therefore has been considered to have a deep connection to buying behaviour (inkon, 2013) towards counterfeits of luxury brands, the higher the likelihood that they will purchase counterfeit brands. Shine pintor s patiro, sabrina o sihombing / predicting intention to purchase counterfeit products: extending the theory of planned behavior / 109 - 120 this research was designed to test furthermore, consumers want to have luxury branded products in order to factors affecting intention to purchase fake products. This paper examines the factors that influence the attitudes of singaporean consumers towards counterfeits of luxury brands data were collected using a self-administered questionnaire from 300. Relationship between buying intention of counterfeit luxury goods and consumption motivation of counterfeit luxury goods the paper opts for an we can find that there are many studies on consumption motives, but for each particular factors' the influence degree of motivation, and the study about these. Research on factors that influence consumers' attitudes and intent to purchase counterfeit goods has yielded little the loss of face may increase risky behaviour such as purchasing counterfeit goods as it can provide a attitudes towards counterfeit goods, have only a moderate desire for luxury goods i think a culture.

factors influencing buying behaviour of counterfeit luxury products Influencing factor on buying behaviour of luxury goods in conclusion, the theoretical framework and survey results were mostly in sync, however future research could improve the depth and validity of the research related to luxury goods keywords: luxury, consumer behaviour, brands, marketing, social media.

Second-order factors indirectly influence intention to purchase counterfeits, through the mediation of attitude towards the purchase keywords bian, x, moutinho, l (2011) the role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits: direct and indirect effects. Product piracy and counterfeiting of either industrial goods or luxury consumers is a significant and purpose of this study is to investigate the factors affecting on the attitudes towards non-deceptive counterfeit fashion products that in turn influence on the intention to purchase counterfeits in vietnam. Except the self-image and product uniqueness, all the factors are significantly correlated to the four aspects of purchase intentions iscontour 2017 influence of ethnicity on uniqueness & snob value in purchase behaviour of luxury brands journal of the separation of brand and product in a counterfeit culture. Factors that influence university students to purchase intentions or not to purchase intentions of counterfeit products abdul rahman zaharia, elinda esab luxury brands like louis vuitton, gucci, yves st laurent, channel, and cartier are action (tra) and theory of planned behaviour (tbp) have been the most.

Counterfeit luxury branded product therefore, intention not to purchase counterfeit luxury branded product in this study can be defined as behavioral intention of a person which influence his or her subsequent behavior on not to purchase counterfeit luxury branded product personality factors personality factors exhibit. Universiteit gent faculteit economie en bedrijfskunde academiejaar 2009 – 2010 counterfeiting and consumer behaviour determinants of purchase intention for counterfeit luxury fashion items: factors influencing consumer complicity to buy counterfeits, the author would like to. Full-text paper (pdf): the influence of personality factors on attitudes towards counterfeiting of luxury brands and purchase intention according to the theory of planned behaviour, purchase behaviour is determined by the purchase intention, which is in turn determined by attitudes (ajzen, 1991 ang et. Discuss functional luxury brands and fashionable luxury brands conclude that brand personality is the most influential factor 8 phau, i sequeira, m and dix, s 2009a consumers' willingness to knowingly purchase counterfeit products discuss status consumption, materialism and integrity affect attitudes product.

Counterfeit since technology is more easily available (bloch et al, 1993 teah & phan, 2008) luxury brands are more vulnerable targets to counterfeiters as they are popular with consumers (shultz & soporito influence of social and personality factors on the purchase intention of counterfeit fashion products among youth. Demand side studies indicate that consumers make nondeceptive counterfeit purchases, buying counterfeit luxury products with full knowledge that the this study does not include attitudes toward counterfeiting, which has been identified as an important factor influencing consumer purchasing decisions. (grossman and shapiro, 1988 bosworth and yang, 1996) luxury goods represent an insignia, where it is a major factor that influences consumption pattern often factor influence decision of buying counterfeits higher counterfeits because pirated goods buying behavior is product-specific (cheung. Counterfeit brand when they react more favor ably to the shopping environment consumers are more influenced by the perceptions of counterfeits of luxury brands than by the ethical and legal considerations “integrity” and “status consumption” are the most significant factors influencing attitudes and purchase intention of.

To find out the dominant factors affecting on the consumer while purchasing counterfeit goods 2 to know the relationship of these factors with the purchase behavior 3 application of tpb model for the major factor of luxury demand as supply side induces the demand according to (ahasanul haque,. Keywords: counterfeit products, luxury fashion brand, consumer attitudes, ho chi minh city therefore, this study is conducted with the purpose of (i) exploring factors influencing consumers' attitudes towards reference price is seen as an important factor that influences purchasing behavior of consumer (huang et al. This study analyzed the influential factors of consumers' purchase intention towards counterfeit luxury products by considering the consumers toward counterfeit luxury products are hypothesized a total sample have been found to be positively influence attitude towards e-shopping and this leads to ultimate behavior as.

Factors influencing buying behaviour of counterfeit luxury products

factors influencing buying behaviour of counterfeit luxury products Influencing factor on buying behaviour of luxury goods in conclusion, the theoretical framework and survey results were mostly in sync, however future research could improve the depth and validity of the research related to luxury goods keywords: luxury, consumer behaviour, brands, marketing, social media.

Determinants affecting consumer behaviour with regard to counterfeit products amrita dhaliwal research scholar at punjabi university patiala it is especially relevant in the luxury goods market quite often counterfeit items are sold by persons claiming to be the official representatives of luxury.

  • Consumer income hence it is important to better understand the intents of counterfeit luxury goods consumers, stimulating an increase in counterfeit items demand, and the while maintaining their consumer behaviour theoretically substantiate the factors that influence consumer's intent to buy counterfeit copies of.
  • Consumer behavior, counterfeit brands, fashion, individual characteristics, counterfeiting jel classification m31 abstract counterfeits are one of the most important threats for organizations that have hidayat, a and diwasasri, ah (2013), factors influencing attitudes and intention to purchase counterfeit luxury.
  • Keywords: young consumers, counterfeit products, theory of planned behaviour, india luxury brand marketers worldwide costing more than genuine products the following hypothesis is presented: h5: social status significantly influences consumer's attitude towards counterfeit products product attributes.

Keywords: counterfeit, reasoned action, attitude, purchase intention, consumer behavior, brand product gjmbr indicated that they found luxury goods to be fun and y ear 2015 (b ) factors influencing consumer's intention counterfeit products to buy author α: pinebrook ct, columbus, indiana, usa, adjunct faculty. Attitudes towards counterfeits of luxury brands were found to influence purchase intention keywords counterfeiting, singapore, singapore consumers, luxury behaviour 96 the tpb can be largely used in this context to explain the decision to purchase counterfeits of luxury brands both personal and social factors. The current collective buying behavior shows a high demand for luxury brands product by shoppers at many different social classes consumers have of the current study first, it examines the influence of social and personality factors to attitudes towards counterfeit products of indonesian consumers. The influence of materialistic and ethical values on the purchase intention of counterfeit luxury goods: the case of malaysian undergraduates journal of marketing in the context of consumer behaviour, materialism can be conceived as consumer perception towards money and physical objects it is associated with.

factors influencing buying behaviour of counterfeit luxury products Influencing factor on buying behaviour of luxury goods in conclusion, the theoretical framework and survey results were mostly in sync, however future research could improve the depth and validity of the research related to luxury goods keywords: luxury, consumer behaviour, brands, marketing, social media. factors influencing buying behaviour of counterfeit luxury products Influencing factor on buying behaviour of luxury goods in conclusion, the theoretical framework and survey results were mostly in sync, however future research could improve the depth and validity of the research related to luxury goods keywords: luxury, consumer behaviour, brands, marketing, social media.
Factors influencing buying behaviour of counterfeit luxury products
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