The aim of this research is to investigate the role of packaging on consumer buying behavior, to find out the known exactly about the impact of the consumer's experience with the package on the evaluation of the project itself main objective is to find important elements of packaging which directly affect the consumer. Understand the consumer buying process and where packaging becomes a variable that can influence the influence buying behavior and what packaging elements are most important to compel the consumer to whether or not a product is noticed on the store shelf, it can impact the purchase for all four of the types of. The study thus investigates the effect of packaging on consumer buying behavior in nasarawa state using ordinary least square (ols) packaging is a critical strategic element for brand differentiation and identity, because this helps the producer to differentiate its product and identity from its competitors authors in [2. The purpose of this study was to examine the relationship between packaging and food products consumer behaviors in refah chain stores in iran in this study, we have tried to evaluate and compare the effects of packaging elements on consumer behavior in the pre-purchase, purchase and post-purchase stages. Abstract this study seeks to examine the impact and role of product packaging on the buying behaviour of consumers for the dairy of products of government owned mother dairy it has been observed that packaging elements such as color, background image, wrapper design and innovative ideas, have significant. Abstract the purpose of this study is to evaluate the influence of packaging over consumer buying behavior (consumer perception and purchase intention), and to observe how these factors effect consumer's decision of purchasing a product the objective of this research is to find out those elements behind the success of. Packaging as all activities of designing and producing the container for a product in this context, seeking to maximize the effectiveness of package in a buying place, the researches of package, its elements and their impact on consumer's buying behavior became a relevant issue in this study seven most importance factors.
This research utilized a focus group methodology to understand consumer behavior toward such products and how packaging elements can affect buying decisions visual package elements play a major role, representing the product for many consumers, especially in low involvement, and when they are rushed. Smart packaging helps its targeted consumers feel an emotional attachment to a brand one-third of consumer decision-making is based on packaging, according to research cited by the paper worker in the following infographic the infographic provides a look at the various elements of product. Impact of packaging on consumer buying behaviour the objective of this study is to determine the role of packaging on consumer buying behavior packaging elements like its color, packaging material, the design of the wrapper and innovation are more important factors when consumers make any buying decision. Abstract this research paper examines the impact of packaging elements on consumer buying behaviour the motivation for carrying out this study is to know how packaging elements impact on consumers buying behaviour in order to know the impact of packaging on consumers the study was carried out to find the.
Wwwijsrporg effect of packaging elements on consumer buying behavior: comparative study of cadbury dairy milk and cadbury perk muhammad faisal sultan faculty member department of management science, kasbit abstract- consumer buying behavior is the area of interest for all the companies not for their. Page | 11 abstract the aim of this thesis is to get the a study to point toward role of packaging on consumer buying behavior the research model was developed and tested in order to reveal impact of visual and verbal package elements on consumer's purchase decisions due to increasing self-service and changing.
The intention of this study is to analyze that how packaging influences the consumer buying behavior our main objective is to find important element of packaging which directly affect the consumer buying behavior sampling the respondent was chosen from different area having different income and education level. Elements having the ultimate effect on consumer choice in a case of different products ii key terms defined a) consumer buying behavior process by which individuals search for, select, purchase, use, and dispose of goods and services, in satisfaction of their needs and wants b) packaging packaging can be defined. Behaviour of fmcg products font styles however have the least effect the purchasing behaviour of consumers this corresponds with deliya and parmar ( 2012)study which concluded that font style has the least effect as compared to all the packaging elements it should be concluded that size and material.
Package impact on consumer's buying behavior decision several researchers attempt to examine all potential elements of packaging and their effect on consumer's buying decision (butkeviciene, stravinskiene, & rutelione, 2008), however others focus on distinct elements of packaging and their influence on consumer. Previous researches show that there is a disagreement between packaging quality and consumers buying behavior consumer is very fond of new thing which attract them and the thing consumers hit at first sight is its attractive packing many researches focus on the elements of packaging, color, material.
Were some issues, which cause negative impacts on consumer perception, detected in the analysis to conclude, the and validity of study keywords consumer's buying behaviour, green packaging, func- growth besides several elements, which lead to successful green marketing such as branding and labeling.
This research helps to understand consumer buying behaviour in confectionery item and how packaging elements can affect buying decisions the objective of this study is to determine role of packaging factor such as verbal and visual attributes on food packaging on consumer's buying decision in confectionary items. Abstract this research paper examines the impact of packaging elements on consumer buying behaviour the motivation for carrying out this study is to know how packaging elements impact on consumers buying behaviour in order to know the impact ofvisual elements packaging on consumers the study was carried out. Beverages packaging and consumer buying behaviour: the case of university of kwazulu-natal students agreement on classification of package elements as well as on research methods of package impact on 521 the impact of packaging in consumers buying a particular beverage 44 522 the. This research paper examines the impact of packaging elements on consumer buying behavior the motivation for carrying out this study is to know how packaging e.