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Free essay: segmentation and target marketing andrew swanson mkt/571 december 21, 2015 steven kraus segmentation and target market paper “ marketing. Segmentation & target market paper – mkt/571 essay custom this paper will show how mcdonald's is segmented in the fast food industry, its target markets, and the selection process for that target market developing a mcdonald's uses a segmentation program that takes into account three different characteristics.
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